Nonprofit Jobs Training to be a Fundraiser at a Nonprofit Organization 2019

Nonprofit organizations, neither a part of business or government, exist to further a cause rather than to make profits. Nonprofit agencies make no profits, but they still require financial resources to carry out necessary activities and programs. For students interested in pursuing nonprofit organization jobs, the position of fundraiser is one of many opportunities. What is a Fundraiser? The nonprofit job opportunity of fundraiser is one that encompasses seeking out money for the agency. It involves developing relationships with potential donors, hosting special events to raise awareness for the cause and solicit donations, requesting long-term regular gifts and bequests, writing grant letters, and directing phone and mail campaigns. In large organizations, there may be five financial nonprofit jobs that specialize in each of these categories of giving. What Does a Fundraiser Do on a Daily Basis? Nonprofit jobs in the area of large gift giving focus on researching potential donors and building relationships. Fundraisers may arrange for special gifts for major donors, such as putting his or her name on a building or giving tickets to a performance. The professional who secures the nonprofit job opportunity of planned giving also establishes relationships and stays current on tax, gift, and estate law in order to help donors receive the best tax benefits for their donations. .ud306844a5d02e4cf7a7901bd2110d45c { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ud306844a5d02e4cf7a7901bd2110d45c:active, .ud306844a5d02e4cf7a7901bd2110d45c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ud306844a5d02e4cf7a7901bd2110d45c { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ud306844a5d02e4cf7a7901bd2110d45c .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .ud306844a5d02e4cf7a7901bd2110d45c .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .ud306844a5d02e4cf7a7901bd2110d45c:hover .postTitle { text-decoration: underline!important; } READ Minnesota Colleges and Universities Pursuing Online and Campus Based Education in MinnesotaOther fundraising nonprofit jobs focus on event planning. Event coordinators have very detailed work, including everything from sending out invitations to planning the particulars of the event. Another detailed nonprofit job opportunity is directing campaigns. The mail campaign director may write a letter explaining the mission of the organization and asking for donations. The campaign director may also buy lists of names from marketing companies in order to better target the potential donor. He or she is then in charge of recording financial donations and sending out thank you notes. Grant writing is another possibility in fundraising nonprofit organization jobs. A professional who has secured the nonprofit job opportunity of grant writer researches potential granters and submits a written proposal explaining the organizations financial needs. A grant writer may also engage in relationship building by meeting with potential granters to increase a proposals chance of success. .uc6197c8078f736885cddd2a37da95594 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uc6197c8078f736885cddd2a37da95594:active, .uc6197c8078f736885cddd2a37da95594:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uc6197c8078f736885cddd2a37da95594 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uc6197c8078f736885cddd2a37da95594 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .uc6197c8078f736885cddd2a37da95594 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .uc6197c8078f736885cddd2a37da95594:hover .postTitle { text-decoration: underline!important; } READ Political Science Degree Jobs Career Possibilities with a Degree in Political ScienceWhat Education is Required to be a Fundraiser? Although no specific education is required to hold fundraising nonprofit jobs, most fundraisers have a bachelors degree in marketing, a bachelors degree in public relations, or a bachelors degree in English. Many schools are now offering specialized degrees that focus on nonprofit management. Capella University offers a Master of Science in Human Services in Management of Nonprofit Agencies as well as a PhD in Human Services in Management of Nonprofit Agencies. It also helps to have office experience in a nonprofit agency before beginning a nonprofit job search. Learning the ins and outs of the organization and observing fundraising activities is often the best preparation for landing a desirable nonprofit job opportunity in fundraising. What Qualities are Necessary for Success as a Fundraiser? Fundraising nonprofit jobs require a professional to be outgoing, confident, and service-oriented. Effective verbal and written communication skills are also a must as fundraisers must interact with potential donors and draft grant proposals and mail campaign letters. Finally, fundraising nonprofit jobs require individuals who are persuasive and not shy. Asking for money from a donor requires courage and the ability to explain why the organizations cause merits a financial donation. .u3ba4fe0b1b2ea99f2b2db20e90a8b740 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u3ba4fe0b1b2ea99f2b2db20e90a8b740:active, .u3ba4fe0b1b2ea99f2b2db20e90a8b740:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u3ba4fe0b1b2ea99f2b2db20e90a8b740 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u3ba4fe0b1b2ea99f2b2db20e90a8b740 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u3ba4fe0b1b2ea99f2b2db20e90a8b740 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u3ba4fe0b1b2ea99f2b2db20e90a8b740:hover .postTitle { text-decoration: underline!important; } READ Online Courses in Computer ScienceStudents who are interested in nonprofit organization jobs may contact Capella University for more information. College-Pages.com also has an extensive list of available programs and education resources. Related ArticlesNonprofit Jobs Training to be a Communications DirectorNonprofit Jobs Work for a Cause while Building a CareerNonprofit Jobs Training to be an Executive DirectorNonprofit Organization Jobs Work as a Grant Writer for a Nonprofit AgencyNonprofit Jobs Training to be a Manager of VolunteersCareer Overview College Admissions Recruiter

Nestle Business Ethics - 1126 Words

Professional ethics can be described as a system which is put in place to keep and order and honestly in the workplace. Ethics in the a professional setting help employees and employers perform their job duties with principle and dignity. Professional ethics help set a guideline for the workplace behavior expected from all members of the workforce. Below are a few examples of unethical practices performed by professional organizations. Nestlà © is a Swiss food and drink company. The company’s products include cereal, coffee, tea, water, and other food and drink products. Nestlà © is a very well-known and successful brand. It was reported that 29 of their brands currently have sales of over one billion dollars annually, and it has around†¦show more content†¦The chairman of Nestlà ©, Peter Brabeck-Letmathe, stated that he believes that human beings’ having a right to access water is considered an opinion and not a fact. After public backlash over this statement, Brabeck-Letmathe retracted his statement and voices his false concern for advocating access to safe water for the world’s population. Nestlà © has been getting its water for its bottled water from California, even though Nestlà ©Ã¢â‚¬â„¢s permit to do this job expired in 1988. The company is able to continue with this unethical practice by paying a very immaterial annual fee of around $500. This practice is even more of an ethical issue because Nestlà © continues its operations despite the fact that California is experiencing severe droughts. In other news, Nestlà © has also been under litigation for mislabeling its bottled water, which in reality is just bottled tap water. Other unethical practices by the Nestlà © Company include promotion of child labor and various health threats in small children. Nestlà © is known to purchase its cocoa beans from areas that promote child labor. The Fair Labor Association expressed that Nestlà © was and is aware of the child labor supporting their purchase of cocoa beans and any injuries associated with such practice. Health threats from Nestlà © products include the 2008 Chinese Milk Scandal, in which six young children were killed and almost one thousand were hospitalized due to kidney trouble after consuming Nestlà © products. The reason forShow MoreRelatedEthics, Corporate Social Responsibility And Fiduciary Responsibilities Essay1695 Words   |  7 Pagesleadership in business† (Archbishop of Wales calls for ethical business). It is probably the case that all businesses should sign the oath, this gives consumers to show that they are dedicated to being an ethical business. There are numerous of old b usinesses that can steer the new business in an unethical direction in this field. By adapting business ethic terms and look for examples in the business fields that have an ethical or unethical reputation, this will give the opportunity for the business leadersRead MoreEthical Principles, Morals And Values Of A Company Or Organization Essay1612 Words   |  7 PagesCode of ethics, are implemented to educate employees on the ethical principles, morals and values of a company or organization. Organizations such as the National Association for Social Workers (NASW), and the National Organization for Human Services (NOHS) have ethical codes in place for individuals working within the Human Services field. The American Psychological Association (APA) have ethical principles for psychologists. Furthermore, journalist’s and corporations have ethical codes they mustRead MoreInternational Business Morality Essay1133 Words   |  5 PagesInternational Business Morality Societys general conception of the fundamental marketplace has dramatically changed within recent years. Throughout most of history, commerce has existed primarily (and, at times, solely) in the domestic realm, only on rare occasions interacting on an international level. However, with major technological advances occurring within the past century (and even more so, during the past decade) concerning both transportation (air travel, better seafaring and largerRead MoreCase Study On Corporate Social Responsibility Essay2367 Words   |  10 PagesResponsibility (BU041A1) Case Study on Nestle– Assignment 1 Faculty – Stuart McNab Individual Assignment Submitted by Pavan Tirumalasetti Diploma in Business – Level 7 Student ID – i133442 â€Æ' Table of Contents Introduction: 1 Corporate Social Responsibility (CSR): 2 International multilateral organizations: 3 Monitoring and change the behavior of corporations: 3 Sustainable development and support of corporations: 3 Nestle corporate governance and business ethics: 4 Nestlà © Environmental Responsibility:Read MoreThe Ethical Business Of Business Essay2018 Words   |  9 Pages All over the world business reputations are hitting a downward spiral, which is a serious concern for business leader because they hire the workers to produce the best possible outcome for their business. Business leaders are concerned about their unethical workplace being the explanation why their business is down the tube. Dr. Barry Morgan from the Archbishop of Wales support calls for an ethical business law. In proportion to the ethical business calling on the BBC, â€Å"Dr. Morgan believes an oathRead MoreNestle Ethical Issue2665 Words   |  11 PagesNestle Responsibility to Deal with Ethical Dilemmas Abstract The multinational business and ethical responsibility are parallel topic. Nestle faced with the rising of consumer boycott which came to be a broadly issue in case of business ethics. This essay extends three specific ethical issues of excessive price of bottled water which provided quality as similar as tap water and should not be placed value by money, child labours in cocoa supply chain that are threatened by hard job tasks andRead MoreWhy Has Corporate Social Responsibility Become Such a Prominent Part of the Business World Today?1977 Words   |  8 PagesWhy has Corporate Social Responsibility become such a prominent part of the business world today? It is widely believed that Corporate Social Responsibility (CSR) is one of the most important tasks in the twenty century. Some people may consider that companies have always been the profit organizations, and social affairs are in charge by the government, which is a common sense that there are no directly relationships between each other. However, CSR is considered one of the key elements to sustainRead MoreEthics in Accounting1196 Words   |  5 PagesEthics in Accounting By Pace University – New York Accounting for Decision Making, MBA 640 Fall 2011 Required Research Paper Page 1 of 11 Table of Contents Number Content Page Number 1 Introduction 3 2 Ethics in Accounting 4 3 Enron Scandal 6 4 Satyam Scandal 8 5 Conclusion 10 6 References 11 Page 2 of 11 Introduction †¢ What is â€Å"Ethics†? Ethics, also known as moral philosophy, is a branch of philosophy that addresses questionsRead Morecorporate culture of Nestle3591 Words   |  15 Pagesof corporate communication is Nestle. The report starts with the introduction of the Nestle. In the analysis, the corporate identity, image a reputation of the Nestle is described and the how the organization follows the rep trak model is briefed. Nestle is a company which has a strong brand name and logo. The brand name and the logo of the company are used in its all products and it affects the purchasing power of the consumers. In order to create a solid image, nestle gives huge importance to theRead MoreCorporate Governance Benchmarking Paper6593 Words   |  27 Pagesreact to these challenges. Individual Company Synopses Nestle The pharmacists Henri Nestle found Nestle in 1866 and currently is the biggest international company serving food and beverages (MAREKTLINE, 2010). Nestle employs more than 280,000 individuals working from various countries. Nestle provides products such as beverages, nutrition, ice cream, milk products, prepared dishes, and cooking assisting tools. In addition, Nestle also provides products for animals, and pharmaceutical products

Memo for Recommendation for Micromotors Inc- myassignmenthelp

Question: Discuss about theMemo for Recommendation for Minnesota Micromotors Inc. Answer: Minnesota Micromotors strategic marketing vision has been working fairly well in currently as well as in the past. It has been successfully able to create a nice position for itself in the area of brushless, direct current (BLDC) motors with presence of a large number of competitive market participants. Analysis of its cumulative revenue and market share depicts positive trends however, there is presence of advantages that it can use to leverage its niche potentiality and promote its brand presence in the market. In order to capture more market share, the company needs to focus on new product development. Till now the company has been focusing on development and designing of orthopedic products only, but its research and developmental capabilities can further be extended to accommodate scopes for products in related areas as well. New products will act as a brand extension for the current brand and some marketing communication techniques can act for leveraging outcomes for the produc t. Marketing is the sole criteria for the company that can help it create a sustainable market share and develop brand loyalty from its customers. Till date the company had been striving to establish its competency in the field with its orthopedic products, but in the new strategic focus it will aim at extending its scope. The company will devise an exclusive team of marketing personnel who will be trained to attend to more distributor segment and healthcare personnel for making tie-ups for selling the product. A related product in the field as testing instruments can entail development of product categories generating more brand recognition for the company. For such endeavors there needs to be extensive investment related to marketing communication tools. The company had been focusing on smaller market share till date, with new products it can establish broader market focus. It can aim to diversify in global areas where such products are not available or there is lower rates of competi tion. With its high end quality, the company can focus on creation of market share in all potential areas in global markets as well. It will need to develop its global supply chain for furnishing products across all markets that it will cater to in the future. It will position its product in the premium product segment across all categories of product with premium pricing policy, though it will attract a sizable proportion of the population but with global market share its scope will increase. For marketing practices, the company will need to focus on newer marketing techniques and strategies as increasing sales force and including new methods. The company till date had been resorting to traditional modes of marketing but with development of new products it will aim at social media marketing and digital promotional techniques. Combining traditional techniques with digital ones will allow the Company create more competitive advantages for catering to a broader spectrum of customers. The Company including bannering, poster at healthcare centers, television and other form of advertisements will accommodate traditional modes of advertisement. Social media and digital marketing techniques will attract more customers, which will be aimed at retaining by the company. Along with social media and digital marketing techniques of Facebook, Twitter, YouTube and other promotions it will also be developing an App through which customers will be able to order products. The App will lever age companies marketing capabilities to cater to more number of markets, where customers will be able to order products in an easier manner. All its tactics will be bend on attracting customers in developing economies where there is present substantially large number of customers with higher propensity to spend. Such consumers across greater geographical segments will offer the company with varied type of psychographics. With increasing number of demographic segment, consumers will be from varied differing areas will render sustainability to the business. The Company will aim at conducting frequent market surveys for collection of data and in analysing them. It will collect data through social media platforms through questionnaires and surveys, this will help the Company attract attention from a broader range of the market. While increasing market share in developing markets, outside the U.S., the Company will need to adopt price leadership strategy. It will initially set higher prices for products while introducing new products and then later reduce the price. Along with market expansion and product development strategy, MM will also adopt market penetration strategy for catering to larger demographic segment of customers. It marketing and sales staff will need to be continuously trained and developed in order to understand RD of the Company. Overall it will need to increase its marketing budget to incorporate larger segment of the market and attain sales growth in the area. It will have to make tie-up with distributors as well as su ppliers of orthopedic products in developing countries such that it can easily enter such markets. In order to create a brand in new markets, it will need to offer larger distributor profits such that they are able to generate a sizable market share. It sales force will be primarily focused on attracting more distributors and healthcare personnel to the products of the Company. It will have to deploy multi-channel mode of distribution for its various products for increasing its strength in the market. Through such marketing endeavors the Company will be easily attract larger share of consumers and create a brand recognition globally. It revenue and growth will allow it to support rapid market development and sustainability with respect to research and development criteria. Its competence in the automated sector will allow it to create competitive advantage and extend its core capabilities. Its servicing capabilities will allow it to attain greater levels of growth in the automation segment with exclusive product range.

International Strategic Plan to help Apple company expand in China

Executive summary Since China is enjoying a speedy economic growth, many individuals are starting their ventures in the country thus creating stiff competition. In this regard, multinational companies, like Apple Company, have found a good center for economic development in addition to affluence.Advertising We will write a custom report sample on International Strategic Plan to help Apple company expand in China specifically for you for only $16.05 $11/page Learn More Apple Company should choose licensing, joint ventures, and wholly owned foreign enterprise licensing as its modes of entry. An evaluation of the business atmosphere in China would give a general image of the market. Additionally, with an excellent evaluation of the market, Apple Company can capitalize on the viable opportunities and reduce the existing threats, as a precise strategic planning will give the company a stable and suitable setting for its growth. Profile Economic Economic aspec ts have a direct impact on companies since they influence the accessibility of capital, charges, provision, and demand. In the contemporary era, the economic development of China has been fast and the industrial segments can attest to this assertion. From around 1978, China turned out to be a market centered economy. In addition, as the central bank in China, the Bank of China employs monetary strategy to raise or reduce the rates of interest and regulate the sum of money in the financial system to attain a steady economic development. The Bank of China as well assumes the responsibility of regulating conflict and surplus, in addition to raising taxation for import duty (Isenberg, 2008). In a period of inflation, the financial system is short of investment and exports normally suffer from the price hikes since inflation raises the cost of exports but it supports imports.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper wit h 15% OFF Learn More Socio-cultural Disproportionate income distribution and poverty act as hindrances for the development of China and thus the government should regulate the taxation system, decrease income variation, and enhance socio-cultural security to increase the safety of existence. With the changing way of life, individuals desire to work from home, which increases the need for such things as computers. Moreover, the level of single households is on the rise and companies have a tendency of deploying such employees far away from home (Acs, 2006). With regard to attitude of work and leisure, individuals become more considerate and flexible when they have an opportunity to take pleasure in life after work. In this regard, it is critical for companies to set aside time for leisure activities of their personnel and encourage the capacity to communicate and socialize irrespective of their cultural origins, and thus improve their health of body and mind in addition to c reating a suitable ground for their effectiveness at work. Legal The legal aspects deal with the manner in which regulatory and government strategy impact economic aspects and judgments by the government. Following the economic change in 1978, the financial system of China is rising outstandingly and influences the encouragement of the growth of non-public companies, foreign trade, industrial manufacturing, in addition to the employment report. When the security of consumers is increasing, Apple Company and other international companies will acquire gains from carrying out business in China.Advertising We will write a custom report sample on International Strategic Plan to help Apple company expand in China specifically for you for only $16.05 $11/page Learn More The emergence of foreign trade in China is leading to a rise in foreign direct investment (FDI) and in 2008, the FDI rose to around 110 billion US dollars in China. Moreover, the excellent asso ciation involving nations is very significant for economic growth (Li Zhou, 2010). Competitive profiles With China enjoying a fast economic growth, many individuals are starting their ventures in the Chinese market thus creating competition amid different companies as aforementioned. In a bid to draw foreign direct investment and operate a thriving business in the Chinese market, it is critical to assess the macro-environment and recognize the aspects that would influence financial systems of different companies like the cost of demand and supply (Doole Lowe, 2008). Additionally, there exist some suggestions for local and foreign shareholders and business individuals to access the market in China and distribute information such as high-expertise, cultural, and management proficiencies with companies in China in a bid to create competition and encourage rapid growth of the economy in China. Entry mode The following are some of the entry modes available in China. Licensing In this e ntry mode, one company that has intangible possessions offers a foreign company the permission to utilize that possession for a particular period. The licensed possession could contain exclusive rights, patents, and procedure in addition to trademarks (that encompasses designs and names of brand).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is normal in the manufacturing sector for companies to be given the right to make use of some process expertise in return for royalties (for example companies like Apple that deal with computers and other electronics). Franchising Franchising denotes a special kind of licensing and signifies a situation where a company supplies a different company with intangible possessions as well as other support for a long period in exchange of compensation in terms of costs and royalties. Whereas the licensing method is widely practiced in the manufacturing segment, franchising mode of entry is commonly practiced in the service sector. Strategic alliance: In this mode of entry, at least two companies collaborate to realize strategic objectives. Strategic alliance is mostly practiced between a business and its customers, competitors, and suppliers. Joint venture For the case of a joint venture, the partners structure an autonomous and jointly possessed but detached company in a bid to realize particular business objectives. The types of joint ventures include frontward/rearward incorporation, buyback and multi-phase. Wholly Owned Foreign Enterprise (WOFE): WOFEs denote facilities that are possessed and run by a single parent corporation via foreign direct investment, which could be the outcome of attaining an installation at hand or a development of a new installation from scratch. Chosen mode of entry Apple Company could use licensing, joint ventures, and wholly owned foreign enterprise as its modes of entry in the Chinese market. The company would choose licensing as its mode of entry since it does not have to take up expansion charges and risks associated with venturing in a foreign market. Apple Company would choose joint venture as a mode of entry as being a multinational company it might gain from the knowledge of a local partner in the competitive situations, culture, and business systems of China (De Wit Meyer, 2010). Lastly, Apple Company could employ wholly o wned foreign enterprise as its mode of entry as for a company anchored in control over technical proficiency, this mode of entry decreases the risk of losing management over that proficiency. Wholly owned foreign enterprise offers a company the type of firm control over functions in a number of nations that is essential for pursuing an international strategy. Product Product components around physical product The products of Apple Company such as computers and cell phones denote a significant building block in different systems envisaged for the Internet. Some of the components that could be built around these physical products include cameras, Near Field Communication (NFC) module, and visual markers. Visual markers anchored on Radio Frequency expertise could assist cell phones to recognize every kind of physical object rapidly and effectively. Most computers and cell phones could as well be fitted with powerful cameras that can even decode universal barcodes that can be accessed o n virtually every consumer good. Moreover, computers and cell phones can read Radio Frequency Identification tags with the help of inbuilt Near Field Communication module. Apple Company could offer value addition to clients by enhancing its physical products with digital services, thus making sure that there is an unending attractiveness and constant contact with the product (Jones, 2010). Demographic profile of customers Some of the demographic characteristics of the customers of Apple products are as follows Middle and high-income customers that are ready to pay more for greater user experience. Customers that have fun with technology: this segment could represent customers that enjoy shooting digital videos and photos Lovers and fans of music between 12 and 35 years of age Experts in media and design Low income earners that can only afford cheap products with basic features Competitors Table 1: Competitive Analysis Factor Our Firm Strength Weakness Competitor A Competitor B Importance to Customer Products Computers, mobile phones, music players and other electronics Has a range of products that suit all classes of customers Competitors are copying its products Supplies similar products as Apple Company Offers similar products as Apple Company A wide range of products to choose from Price Suits all levels of customers Advanced products are available at a higher cost Very high prices when compared to prices offered by competitors Cheap products available Offers products at a cheap cost Get products at reduced prices Quality Has provided of low to high quality Customers desiring high quality products get them High quality products are very expensive High quality products are offered at a low cost Quality does not very high prices Get excellent quality Selection Has the greatest market share Has managed to convince most customers Is slowly losing to competitors Are waging competition for an outstanding selection Posing a tough competition Benefit f rom the competition through low prices and high quality Service Has the best and most convenient services Customers are assured of good service Offer some of their services at a high cost Slowly catching up Employing fast-paced digital technology Go for excellent service Reliability Well known for excellent products Excellent products and services make it reliable Higher prices make it gradually loose to competitors Has not been clearly known thus customers have doubt Is yet to be fully approved by most customers Rely on dependable products only Stability Has maintained a leading position over years Has the greatest number of royal customers Is losing some customers to competitors Has developed hitches occasionally Products are not constantly available in the market Never lack what they want Expertise Does not stop inventing Employs modern technology Advanced products go for very high prices Is applying modern technology Offers modern expertise Acquire products of high exper tise Company Reputation Brand loyalty is indubitable Customers are ever attracted to it Is losing regard to competitors Has not gained sufficient reputation Is slowly attracting customers Choose where they benefit most Location Operates globally Has managed the greatest share in almost every market Its high prices are making it loose in some markets Is a multinational corporation Is slowly going global Can get quality products wherever they go Appearance Appealing to all its customers Its constant invention ensures outstanding appearance always Its appearance is being blurred by low prices offered by its competitors Is gradually appealing to its customers Does not appear to offer aggressive competition Go where it appeals most Sales Method Sales in its retail stores as well as online Can reach customers that can have access to its retail stores Acquiring products online has additional charges Sales in its retail stores as well as online Sales in its retail stores Can get the products at their convenience Credit Policies Influenced by economic situation and degree of risk Loyal customers do not have to pay in cash Fail to have a one-suits-all credit policy Value the circumstances for a credit policy Bill some of their customers for the products they buy Acquire products at the most convenient method Advertising Employs appealing slogans for particular products in its campaigns Its slogans are able to attract a huge number of customers Keeps changing its slogans and that may confuse some customers Basis its campaigns on cheap costs Music and media plays a key role in its ads Choose products that attract them most Image Internationally regarded as a market leader Uses its image in satisfying the needs of clients Is losing its image as a result of criticism from some of its competitors Shaping to image to appeal to most customers Faces tough financial constrains that bar it from making sufficient progress Acquire brands with the most preferred image I would standardize a new product as interchangeability brought about by standardization yields a greater efficiency and cheaper costs of manufacturing new products and these gains are conveyed to the customers due to increased competition. Price I would set the prices of the products by first ensuring that I factor in every cost involved in the production and before factoring in the profits. Moreover, I would conduct a market research to know the prices offered by competitors for similar products. I would standardize the price for products by employing calculated amount while considering impacts of cost reduction on the continued operation, which would be adaptable for the people as it will be considerable and as per the quality of the product (Santos-à lvarez Garcà ­a-Merino, 2010). Promotion The promotional tools available for Apple Company are Internet advertisement, direct marketing, and sales promotion. The tools that would be best suited for Apple is Internet advertise ment since most people in the modern world have gone digital and the Internet has converted the world into a global village (Santos-à lvarez Garcà ­a-Merino, 2010). Standardizing a new promotion mix for Apple Company will ensure easy availability of products with a great number of varieties being in stock. Distribution The following are the min distribution channels for Apple Company Figure 1: (Prashantham Dhanaraj, 2010). The best channel for Apple Company in China is the second one, viz. from the company through an agent to the customer. The company will standardize the new distribution channel, as standardization will ensure that a uniform terminology is employed. Conclusion China is a fast developing nation, which has several prospective business opportunities. Nevertheless, it is significant for Apple Company to evaluate the investment environment in China and ensure that it is safe before making an entry. An assessment of the business environment would give a general rep resentation of the market. In this regard, Apple Company can take advantage of the suitable opportunities and reduce any threats. The right strategic planning will present Apple Company with a stable and suitable environment for its growth. Reference List Acs, Z. (2006). How is entrepreneurship good for economic growth? Innovations: Technology, Governance, Globalization, 1(1), 97-107. De Wit, B., Meyer, R. (2010). Strategy: Process, content, context, an international perspective. Belmont, CA: Cengage Learning Business Press. Doole, I., Lowe, R. (2008). International marketing strategy: analysis, development and implementation. Boston, MA: Cengage Learning EMEA. Isenberg, D. (2008). The global entrepreneur. Harvard Business Review, 86(12), 107-111. Jones, G. (2010). Organizational theory, design, and change. Upper Saddle River, NJ: Prentice Hall. Li, J., Zhou, Z. (2010). How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market ori entation. Journal of Business Research, 63(8), 856-862. Prashantham, S., Dhanaraj, C. (2010). The dynamic influence of social capital on the international growth of new ventures. Journal of Management Studies, 47(6), 967-994. Santos-à lvarez, V., Garcà ­a-Merino, T. (2010). The role of the entrepreneur in identifying international expansion as a strategic opportunity. International Journal of Information Management, 30(6), 512-520. This report on International Strategic Plan to help Apple company expand in China was written and submitted by user Gemma Pacheco to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.